It’s been a while since I did a good old-fashioned bourbon review here at Bargain Bourbon, so today we’re getting into Jim Beam’s new Signature Craft series. The Jim Beam Signature Craft series is a new line for the famous Beam distillery which will include limited releases (the first release was a bourbon finished with Spanish brandy) and the new Jim Beam 12 year bourbon. To the best of my knowledge, 12 years is the oldest standard release out of the Beam distillery to date. It is bottled at 86 proof (43% abv). The release of the Signature Craft series is not the only thing Beam has been up to in the past year or so. Beam, Inc. was recently bought by Suntory, Ltd., which was followed shortly by the announcement of their new spokesperson, Mila Kunis.
In the glass, Jim Beam 12 is a beautiful amber, russet color. On the nose, this bourbon smells of a sawmill (in a good way), with cherry cola, oak, some florals, and some vanilla. The palate develops the oak even further along with vanilla, cherry cordial, and some tannic bitterness. The finish is medium in length, with those same cherry notes, oak spice, and some lingering bitterness. This bourbon is plenty drinkable at its bottle strength, and water tends to bring the flavors apart too much.
Overall, Jim Beam 12 year-old is decent bourbon, but in my opinion, it has spent a little too much time in the wood. Jim Beam makes very good bourbon, and their new 12 year is no exception. However, there is a reason Booker Noe liked his bourbon between six and eight years old – that is where Jim Beam’s bourbon is at its best. Booker Noe knew what he was talking about. This is a bit like a child that lives at home too long. It is still very good, but it is just too woody to be my favorite bourbon coming out of Jim Beam. My grade: B-. Price: $35-40/750ml. At the price point, there are bourbons I prefer to this one, but its elegance and age give this bourbon a unique spin on the standard Beam line.